I'll be the first to admit that I'm not the world's biggest football fan, but I was amazed when I read this in today's Rocky:

44 percent of respondents to a Coors Light Survey of more than 2,500 male football fans say making Super Bowl plans is a higher priority than planning for Valentine's Day. And more than 30 percent of those responding would rather see their favorite team win the Super Bowl than win a date with a Supermodel, win a year's supply of beer or win their fantasy football league for three years in a row.