[img_assist|nid=827|title=Steam Engine new look|desc=|link=none|align=right|width=100|height=65]It may seem that Steamworks Brewing Co.’s flagship beer, Steam Engine Lager, doesn’t need assistance holding its own in the marketplace, but even the most popular super models can benefit from a new “look.”

For the Steam Engine Lager, that proverbial facelift is now complete. The six-pack box and bottle label both still feature Durango’s key tourism attraction, the Durango & Silverton Narrow Gauge Railroad, but lighter, “amber” tones have replaced the original black box.

“We received a great deal of feedback from our merchants and distributors. Because the Steam Engine Lager was in a black box, people made the assumption it was a dark beer,” said Kris Oyler, Steamworks CEO, noting that the updated packaging also complements the design of the Steam Engine Lager six-pack cans. “The new look is much ‘enlightened.’”

One of Steamworks’ most popular beers, the Steam Engine Lager is an authentic American-style lager classic noted for its malt sweetness, hop spice and smooth, dry finish. The beer has won Gold at the 1997, 2000 and 2006 Great American Beer Festival (GABF), Silver at the 1998 World Beer Cup in Rio de Janeiro, Silver at the 2005 GABF and Bronze at the 2003 GABF.

“The packaging continues to be dramatic, eye-catching,” said Brian McEachron, director of marketing and sales. “And that’s what we were going for. The new look should help the beer stand out as craft beer aficionados peruse retail shelves in search of quality libations.”

Created from a photo by Durango photographer Scott Smith of one of the D&SNG’s authentic coal-fired steam engines, the packaging and label were designed by graphic artist Justin Travis.

Steamworks beers are available in fine establishments throughout Colorado, New Mexico and Arizona. For further information regarding off-premise distribution contact the brewery at 970.884.7837.

Steamworks Brewing Co. – Durango’s “2005 Business of the Year” – is located at 801 E. Second. Ave., Durango (970.259.9200), and 442 Wolverine Drive in Bayfield Center, Bayfield (970.884.7837). Both brewpubs are open from 11 a.m., serving lunch and dinner.

For further information, visit www.steamworksbrewing.com.