Beer sales are down in Western Pennsylvania, so two beer distributors had the idea to build the world's largest Coors Light display, according to this article in the Pittsburgh Tribune-Review.
The mountain of beer display, which is made of 8,000 30-packs of Coors Light cans, took two guys a week to build.
"The result is a mountain of beer befitting the Rockies brand. Four neon signs light the massive display, which includes a Coors Light 'Love Train' station with a 'Love Way' crossing.
"The display caught Coors Brewing Co. Chairman Pete Coors' attention while he was in town yesterday, and he stopped by the store to check it out," according to the article.
"We have a lot of liquor stores this big" in Colorado, Coors said in the article, but "this may be the biggest display we've ever seen."
The guys who built it have been in contact with the Guinness Book of World Records to find out if Pete is right.